A new website is a big investment but, if it’s done right, is one that will reap huge rewards. Technology advances faster than you can blink (or so it seems), so how can you be certain that the investment you’re about to make in a new website won’t be out of date after a matter of months?
Custom websites are the best way of future-proofing your new website. A bespoke website will set your brand apart and incorporate all the necessary functionality. It will also be constructed by skilled and experienced web developers who will take your future needs into account. This includes your business goals and growth as well as predictable technology.
Why are bespoke websites better than template websites for future-proofing?
Your new bespoke website will be specifically designed to meet your business goals now and in the future. With an off-the-shelf template website, you may add third party code or software as and when you need it. The problem with this is that things can change at any time and what works now may not work later if the third party makes changes to the offering. You also may not fully understand it enough to add new features, resulting in a website that isn’t as effective as it could be.
Websites produced as generic templates are only designed to last for 3-5 years. This means you will have to invest the time and money on a new one. The risk is that you will try to keep your website running for as long as possible. As a result, you will fall behind your competitors in terms of optimisation, traffic and leads. After which even more development work will have to be done to enable your brand to catch up. From load speed and SEO to user interface, you will likely incur many additional costs.
Tailor-made web design
By opting for a custom built website, you will get a valuable resource that is specifically designed for your brand and your target audience. As your business grows and diversifies, your website will grow alongside it, allowing you to add features over time easily. And you won’t experience loss of speed, functionality, or disruption to your hard-earned search engine optimisation (SEO) figures.
Custom-built websites are not just about bespoke design. Sure you will get a website that looks stunning with your brand’s DNA visible on every page, but that’s only a small part of the reason for going bespoke.
Your new website needs to be constantly working for you
A bespoke website may require a larger initial investment, but it will be cost-effective in the long run. It will require small, continual changes that mean you’re ahead of the curve at all times. And at some point, you will probably want to rebrand your custom website to bring the look up-to-date. But that is a relatively straightforward task on a well built website. If you would like to discuss how bespoke website design can support your business, contact us on 01992 582 824.
