AI-generated content is rapidly gaining traction in digital marketing. Platforms like TikTok are leading the way in integrating AI tools to create and optimize content quickly. But how does AI-generated content perform when compared to traditional human-written content, and how does it interact with algorithms?
Louisa Povey, our Content Creator here at Cariad Marketing recently attended a TikTok webinar where she learnt all about their new TikTok Symphony Creative Studio.
TikTok Symphony is essentially an AI-generated content creation portal where you can upload a specific image, website link or even a script and with the click of a button, the website generates a variety of videos using the information you input.
The AI-generated content not only means content is created at the click of a button, but it also enables you to experiment with a variety of content variations using avatars, voiceovers, editable text and so much more.
How Does AI-Generated Content Perform Online?
We have noticed that platforms like Google tend to remove or devalue AI content and actually prefer and boost human-written content. However, with other social media platforms like TikTok, they actually put their AI-generated content to the test against the algorithm and noticed that this type of content performed better..
Could this be due to the fact it’s an exciting new feature? Or everyone’s fascination with AI trends? Or is there actually a factual reason behind this? A study by Buffer analysed 1.2 million AI-assisted social media posts and found that the overall engagement rate increased from 4.89% for non-AI-assisted posts to 6.13% for AI-assisted content. This suggests a potential enhancement in engagement when AI tools are utilised in content creation.
So what exactly is TikTok Symphony Creative Studio?
Symphony Creative Studio is TikTok’s latest offering, combining the power of artificial intelligence with creativity. It’s a suite of tools tailored for advertisers to design, test, and refine ad content directly within the TikTok Ads Manager. Whether you’re an agency managing multiple campaigns or a small business owner with limited resources, this platform aims to simplify the creative process while maximising impact.
As well as being a fancy new tool in the world of content creation, TikTok Creative Studio has a variety of features that make the final product adaptable to your business or client needs. With over 500 ready-to-use avatars, the ability to add/create your own avatar to make it more personable, translate and dub videos to make your content viewable worldwide and make adjustable edits with sound, text and so much more, it really is an interesting way to make impactful content within minutes and even better if it’s beating the algorithm too!
But what does this mean for marketers?
In the fast-paced world of TikTok where trends change overnight, the ability to stay ahead is crucial. Symphony Creative Studio is built to save time while enhancing the quality of ads, allowing businesses to remain competitive in a crowded space. By combining automation with creativity, it makes advertising more accessible even to those with limited resources to create high quality content.
How to get started on TikTok Symphony Creative Studio:
- Visit the Creative Studio Portal through your TikTok Ads Manager account.
- Explore its tools and experiment with its AI-powered features to generate ads tailored to your audience.
- Utilise resources from TikTok’s help page for tips and best practices.
Overview:
Social media is constantly evolving and it’s important as marketers to keep up to date with current trends and technologies. Louisa, along with the rest of the team are excited by the ever-growing world of TikTok and implement the latest techniques to keep our clients ahead of the curve. If you’re interested in a bespoke social media strategy, get in touch with us today!
