The winning combination of web development and SEO puts your business in a great position to succeed in the digital landscape. From increased online visibility to ranking higher within search engines, integrating your website and SEO strategies can lead to brilliant results.
How SEO and web development work together
Both SEO and web development are crucial and require equal attention. SEO has the power to make your website visible to potential customers. Without it, your website and products or services will go unnoticed – regardless of how great they are. A robust SEO strategy ensures your site will appear in the search engine results, enabling you to reach broader audiences.
While SEO helps people find and click through to your site, web development determines the user experience. The way your site has been developed will impact whether a user stays to explore your web pages (and even contacts you). Without professional web development practices, the quality of your products will hardly matter. And neither will your SEO efforts. If a user is met with a slow, disorganised or outdated site, they will end up closing the tab and you’ve potentially lost a perfectly good customer!
Integrating web development and SEO
Responsive Design and Mobile Optimisation
The foundation of a successful website starts with responsive design. With the number of smartphone users set to increase by 4.34% (2.6 mil) by 2029, optimising your website for various screen sizes is a necessity. Search engines favour mobile-friendly websites and Google, in particular uses mobile-first indexing, making mobile optimisation an essential factor for SEO. This means that integrating mobile responsiveness within the web development process can greatly impact your site’s search engine ranking.
Page Loading Speed
Page speed has a significant effect on the user experience of your website. And while there have been discussions around whether page speed is an SEO ranking factor, algorithms reward good page experience factors like speed. Slow loading pages can increase bounce rates and affect a website’s search engine visibility. By implementing web development best practices like optimising images and reducing code bloat, developers can enhance site speed and improve SEO performance.
Structured Data Implementation
Integrating structured data markup within your website’s code helps Google understand your content better. Adding structured data can enable search results that are more engaging to users and might encourage them to interact more with your website, known as rich results. For instance, Nestlé has found that pages that show as rich results in search have an 82% higher click through rate than their non-rich result pages. So implementing structured data can actually lead to a higher click-through-rate, ultimately generating more organic traffic to your site.
Tailored SEO and web dev strategies
Our web developers build websites that are coded according to our clients’ needs. And they don’t contain unnecessary code bloat that could slow down the site. Our bespoke WordPress sites are super fast, user friendly and optimised for search engines. Plus, if you require additional SEO, we have a team of experienced experts to implement an in depth strategy for you.
Get in touch with us to find out more about integrating your SEO and web development to drive better results for your business.
