It takes about 50 milliseconds for visitors to form an opinion of your site. In that extraordinarily brief amount of time, your website design has to make a good first impression. Once this happens, a visitor is more likely to stay on your website, explore the pages and make an inquiry or purchase.
So how do you go about creating conversion-focused web design?
Optimising product and service pages
Product page optimisation makes your website more engaging for visitors. As a result, they are more inclined to stay longer and explore other pages on your website. You also improve your site’s conversion rates – turning visitors into customers. As engagement increases, so does your visibility in search engine rankings, further driving traffic and sales.
Optimising product and service pages can include writing compelling descriptions with keywords, including customer reviews, mobile optimisation and clear CTAs. From a web design perspective, it’s important to include high quality, professional visuals.
Using persuasive design
Persuasive design combines both psychology and design principles to encourage a website visitor into taking action. There are certain effective design techniques that web experts use to improve conversions:
- Creating positive first impressions through likeable website design (including structure, colours, spacing, symmetry, fonts etc).
- Clarity of information – how accessible and comprehensible the information is (including navigational paths, interactions, user interface and copywriting).
- Visual appeal – visual content such as captivating graphics and high resolution product images.
- Social proof – people tend to follow the actions of others so it’s beneficial to include reviews and testimonials on your website.
Keeping navigation simple
As soon as someone arrives at your website, they should be able to find what they’re looking for and make a purchase. And with as few clicks as possible. Navigation needs to be intuitive, meaning easy to use and understand by any visitor. An experienced web designer has the visitor in mind and will make the user experience simple and enjoyable so your chances of gaining conversions are higher.
Efficient performance
Your web pages need to load quickly to keep visitors on your site. One of the ways to ensure that your website is fast and responsive is to optimise visuals by compressing them and reducing their file size. If your current website is slow to load then you could experience a higher bounce rate – people clicking off your site. It’s essential to have web experts optimise your site so it’s performing optimally, or create a new website altogether.
By improving the speed of your site, you will significantly improve your conversion rate. According to studies cited by HubSpot, the faster B2B sites load, the higher the conversion rates.
Make it easy to communicate
Communication is the key to building relationships with your website visitors. They are more likely to engage with your website and convert if they know how to contact you. Clearly feature your contact information, including phone number, email address, social media links and physical location.
Your site should also have a contact form so visitors don’t have to leave it to send you an inquiry. A live chat bot might also be useful for answering simple questions in real time. Open channels of communication are important to quickly build credibility with a web visitor so they are encouraged to support your business.
Boost conversion rates with expert web design
If your site is not attracting traffic and converting visitors, it may be time for a new design. Our web developers and designers have tons of experience creating stunning websites that are optimised, efficient and responsive. Check out our portfolio to inspire your redesign.
Ready to get a website that looks great and converts users? Get in touch.
