Content Marketing Agency Hertfordshire
Content marketing is a powerful strategy that revolves around the creation and sharing of engaging and valuable content. As a content marketing agency in Hertfordshire, we specialise in marketing content creation that captivates your target audience. Our content creation services focus on delivering content that goes beyond the hard sell, aiming to genuinely connect with your prospects and customers, providing them with the information and insights they crave. It’s about building relationships through meaningful content that resonates.
The glue that holds it all together
Done properly, content marketing a great way to earn trust and credibility thereby attracting new customers and retaining existing ones. Key to its success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, Social Media and digital publications.
As any successful content marketing agency will tell you, it’s about having a mix of online content – on your own and others’ websites, as well as on forums and news sites – and offline content with lots of links back to your online presence.
The idea behind content marketing is that by providing relevant, informative and frequent content consumers develop a trust and respect for your company which they then reward with new business and loyalty.
Our simple yet effective…
Content Marketing process
01
Research
We begin with a meeting to get to know you, your business, and objectives. With these insights we establish what you wish to achieve, and start to research which forms of content will fit with your objectives and resonate best with your target market.
02
Ideation and strategy
Next, we work on the ideas for your content marketing campaign and devise an overall strategy to plan out how it will be implemented. Members of the content, creative, and marketing teams will collaborate to come up with creative yet practical content ideas that meet your business objectives, and decide on which platforms and tactics will be used in the promotion stage.
03
Content creation
Once a winning idea has been agreed and strategy mapped out, the brief is handed to the creative team to create the content for the campaign. Everything from the copy to the design is carried out at this stage in the process, resulting in engaging content that is ready for promotion across the chosen platforms.
04
Promotion
Once the content is signed off and ready to go, we hand it over to the marketing team to spread the message and push it in front of your target audience. Depending on the strategy of the campaign, this could include promoting across social media both organically and through paid ads, placed as content on relevant third-party websites, or promoted through search on your on website.
The power of subtle influence
Consumers are becoming increasingly intelligent when it comes to avoiding or blocking traditional marketing activities. They can fast forward adverts on the TV, request not to receive mailshots through the door and skip pages of adverts in magazines. Our Content Marketing services therefore provide a strategic approach to ensure your content is still visible to prospective and existing clients but is subtle enough to educate, influence and effectively change behaviours without using a direct selling approach.
What does good Content Marketing look like?
Multifaceted
Combination of strategic, topical and tactical content.
Originality
Original and actionable content.
Personal
Personal connection to your target audience.
Emotional
Engaging and thought-provoking.
Multi-media
Rich with images, graphics and/or videos.
Structure
Strong headlines and sub headlines.
A team of experts to help you every step of the way
