Content Marketing

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  • The glue that holds it all together

    Content Marketing is all about creating and sharing unique content which people actually want to read and engage with. It entails communicating and getting in front of your prospects and customers without going for the hard sell. Done properly it’s a great way to earn trust and credibility thereby attracting new customers and retaining existing ones. Key to its success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, Social Media and digital publications.

    As any successful Content Marketing agency will tell you, it’s about having a mix of online content – on your own and others’ websites, as well as on forums and news sites – and offline content with lots of links back to your online presence.

    Consumers are becoming increasingly intelligent when it comes to avoiding or blocking traditional marketing activities. They can fast forward adverts on the TV, request not to receive mailshots through the door and skip pages of adverts in magazines. Our Content Marketing services therefore provide a strategic approach to ensure your content is still visible to prospective and existing clients but is subtle enough to educate, influence and effectively change behaviours without using a direct selling approach.

    The idea behind Content Marketing is that by providing relevant, informative and frequent content consumers develop a trust and respect for your company which they then reward with new business and loyalty.

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The Content Marketing process

1

Research

We begin with a meeting to get to know you, your business, and objectives. With these insights we establish what you wish to achieve, and start to research which forms of content will fit with your objectives and resonate best with your target market.

2

Ideation and strategy

Next, we work on the ideas for your Content Marketing campaign and devise an overall strategy to plan out how it will be implemented. Members of the content, creative, and marketing teams will collaborate to come up with creative yet practical content ideas that meet your business objectives, and decide on which platforms and tactics will be used in the promotion stage.

3

Content creation

Once a winning idea has been agreed and strategy mapped out, the brief is handed to the creative team to create the content for the campaign. Everything from the copy to the design is carried out at this stage in the process, resulting in engaging content that is ready for promotion across the chosen platforms.

4

Promotion

Once the content is signed off and ready to go, we hand it over to the marketing team to spread the message and push it in front of your target audience. Depending on the strategy of the campaign, this could include promoting across social media both organically and through paid ads, placed as content on relevant third-party websites, or promoted through search on your on website.

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What does good Content Marketing look like?

  • Combination of strategic, topical and tactical content

  • Original and actionable content

  • Personal connection to your target audience

  • Engaging and thought-provoking

  • Rich with images, graphics and/or videos

  • Strong headlines and sub headlines

Your dedicated Content Marketing team

Cariad-Justine-Perry
Justine Perry

Managing Director

Justine Perry

Managing Director

Cariad_Sarah
Sarah Wragg

Copywriter

Sarah Wragg

Copywriter

Frequently asked questions

Content marketing is the description given for the creation and distribution of relevant and valuable content in order to attract a target market to a destination. Content is the collective term used for blogs, articles, infographics, videos and images. Distribution of content can on your own website and Social Media channels or via third-party channels such as ‘influencers’ blogs, online publishers and directories.

It is the job of a content strategist to understand the ‘big picture’ business objectives and develop a content plan which meets this.

Done properly content marketing is a great way to earn trust and credibility thereby attracting new customers and retaining existing ones. Key to its success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, social media and digital publications.

Once you have a fully researched content calendar which meets the business objectives and includes your keywords, good content marketing includes creating original content which is thought-provoking, memorable and engaging – rich with images and videos.

Firstly you need to establish and define your goals, target audience and content channels before setting clear and achievable KPIs (so you know what success looks like). You then assess your current position by reviewing all of your content ‘assets’ such as blogs, videos and images to decide whether you can repurpose or whether you need to create new content. This will enable you to create a content gap analysis and decide which content types will work best. You can then create a content calendar which will plan out your campaign.

Content marketing is all about creating and sharing unique content which people actually want to see. It entails communicating and getting in front of your prospects and customers without going for the hard sell. A content marketing strategy is simply the master plan for your campaign.

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Client reviews

Recently had a problem and contacted Cariad, Can not praise them highly enough. They were efficient, helpful patient and above all professional had happy to help. Always a positive experience. highly recommended
Ali Colvill
Ali Colvill
14:31 06 Aug 21
Cariad are a pleasure to deal with, all of their staff are very responsive, helpful and informative. We have been working closely with Colette, David and Sarah and each of them go above and beyond for us.
Highway Cycles
Highway Cycles
09:31 17 May 21
Cariad Marketing took over updating, managing, and hosting our website and email several years ago. The team are highly responsive, extremely knowledgeable and provide accurate, professional work on our behalf. They think of things that us as business owners wouldn't be at the top of our list, two things for example, adding security software to identify and respond to any security threats; updating GDPR statements to be compliant. Not only that they are a fabulous team who immerse themselves in supporting charitable causes which is important and commendable. Thank you for your support Team Cariad.
Kim Mangelshot
Kim Mangelshot
08:17 30 Apr 21
We, Barnet Allotment Federation, are delighted (and so are our members) with our new website produced by the excellent Cariad design and development team.
Derek McMaster
Derek McMaster
13:45 22 Mar 21
It is a pleasure for me to recommend Carid Marketing to any interested parties. Carid Marketing have been professional, comprehensive and competent throughout the process of our working together on our membership website. Our existing website was old outdated and frankly didn’t represent the industry we serve today. The challenge was how you create a website which reflects over 150 companies. We required a strong call to action and a interactive, attractive, organised and effective website -  A tough challenge which the team from Carid took onboard and have delivered the most outstanding website that ticks our requirement’s and more. The reaction from our members and guests has been overwhelmingly positive. It has been a successful transition for us , and we highly recommend them for their website development and outstanding creativity. Designing a new website can an arduous and challenging task, especially if you're not entirely sure what you actually want or need.  James/Phil made the whole process a pleasure and used industry knowledge to make great suggestions in areas we had not considered, James and Phil displayed a patient, friendly and accommodating view during the whole process. Even when obstacles arrived and we had to take a different approach.Overall the team at Carid made the experience an enjoyable and stress-free one.If you are looking for creativity, I highly suggest taking a moment and speaking with CaridThanks again Carid I cannot recommend you highly Enough.
Kevin Hall
Kevin Hall
13:40 07 Jan 21
We have been working with Cariad Marketing for around 3 months now. We really value the personalised approach they take and we have a great working relationship with our Account manager Colette Cooper who is always brimming with ideas and energy and truly feels like a dedicated member of our team. We are starting to see the results of all the work that the back end team have put into our SEO and backlinks so very excited to see how this continues to evolve and grow over the coming months. We couldn't recommend the team more highly enough as they are just so lovely, responsive and a delight to work and they are dedicated to helping your business win.
MHF Creative
MHF Creative
09:17 11 Sep 20
We think that many of you reading this will agree that sometimes just saying 'thank you' for great customer service feels rather inadequate, so here at the Muscle Help Foundation charity, we've decided to increase the 'gratefulness barometer' by posting Google Reviews that allow us to spotlight individuals, businesses, suppliers and partners etc that we know give amazing 'muscletastic' service. So put your hands together and give it up for... Alex Moody, who works in Cariad's fab creative team but guess what, he's also that brilliantly helpful point-person who picks-up on all those 'urgent' help-desk enquiries and we've had our fair share of those over the years. Having worked with this Hertfordshire-based digital marketing agency for several years, this special collaborative relationship resonates with our STRONGER TOGETHER ethos, that's why we've decided to highlight Alex, a team player, yes... but also reliable, flexible, respectful and always ready to help, plus we know how incredibly responsive he can be - for that, this review comes with heartfelt gratitude for all that he does for us! Big thanks Alex - you sir rock!
The Muscle Help Foundation
The Muscle Help Foundation
16:20 24 Feb 20
We enlisted the help of Colette (account manager) and Charlotte (social media) from Cariad Marketing Agent at a very crucial time in the growth of our business.Their guidance and support was nothing but exceptional and as a small business this is essential.The whole team and in particular Justine Perry founder of Cariad Marketing work to a very high professional standard and shared with us all of there experiences and make themselves available whenever we needed.We saw significant growths on our social platforms and with the help from Colette and Charlotte they have given me to the tools to continue to develop our platforms and help us to scale up and without this our business wouldn’t growing as it is now.We highly recommend Cariad Marketing.Sarah CumminsDirectorMooncow LtdJanuary 2020
Sarah Cummins
Sarah Cummins
11:41 13 Feb 20
The Cariad team developed my website and went on to support its launch with a digital marketing campaign. They are very easy to work with and I felt they wanted the best for me and my new business venture. They were all generous in terms of sharing their knowledge and experience and never tired of answering my many questions. I can confidently recommend Cariad without reservation.Helen BellElite Edge HR
Helen Bell
Helen Bell
18:08 02 Feb 20
Extremely happy with Cariad and all they do. My account manager Colette always goes above and beyond and Charlotte is a legend on social media. Highly recommend Cariad for all your digital marketing and website needs. A true 5 star company.
Lean Caffeine
Lean Caffeine
13:58 29 Jan 20
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