Content Marketing is all about creating and sharing unique content which people actually want to read and engage with. It entails communicating and getting in front of your prospects and customers without going for the hard sell. Done properly it’s a great way to earn trust and credibility thereby attracting new customers and retaining existing ones. Key to its success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, Social Media and digital publications.
As any successful Content Marketing agency will tell you, it’s about having a mix of online content – on your own and others’ websites, as well as on forums and news sites – and offline content with lots of links back to your online presence.
Consumers are becoming increasingly intelligent when it comes to avoiding or blocking traditional marketing activities. They can fast forward adverts on the TV, request not to receive mailshots through the door and skip pages of adverts in magazines. Our Content Marketing services therefore provide a strategic approach to ensure your content is still visible to prospective and existing clients but is subtle enough to educate, influence and effectively change behaviours without using a direct selling approach.
The idea behind Content Marketing is that by providing relevant, informative and frequent content consumers develop a trust and respect for your company which they then reward with new business and loyalty.
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