Did you know that content marketing generates around three times as many leads as traditional marketing?
If you’re looking to improve your lead generation, content marketing could definitely help. When searchers (including your potential clients) look online, they want to be met with useful, insightful and quality content. As a result, your business has the opportunity to present actionable expert-written content. If you can build trust through your content, this is the first step to generating leads.
Here we explore content marketing for lead generation.
What is content marketing lead generation?
Crafting content is not just about populating web pages to rank higher on Google. It’s about focusing on audiences, addressing pain points and positioning your products or services as a solution. This is all with the goal of establishing trust and encouraging customers to purchase from you. And if that gets you climbing up search results pages then great!
Lead generation through content marketing is a strategic marketing effort that aims to create interesting content to attract leads from your target customer. Content marketing has the power to make or break a deal for your business. For instance, if a searcher is looking for a product you sell but your site lacks high quality blogs or web content, then they may be inclined to click off. And that’s potential lead or even sale that’s been lost. In essence, the better your content marketing, the more leads you will capture.
How to generate leads through content marketing
According to Exploding Topics, 50% of marketers consider lead generation one of the highest priorities in their campaigns. At Cariad, we’re always coming up with new and interesting ideas that will cut through the clutter and win your audience’s attention.
Here are just a few strategies for successful lead generation through content marketing.
- Understand your target audience
Get to the root of your audience’s problems and address their needs in relevant content. Every element of your website including the home, about and blog pages should be carefully curated for your target audience.
Cariad top tip: To understand your customer, ask questions, visit various social media channels and look at your competitors’ accounts to see how they’re trying to solve their customers’ needs.
- Create and promote content
The creation of brilliant, insightful content is an essential part of lead generation. But promoting it across content channels is paramount. All successful content marketing campaigns have a solid promotion strategy in place. Our content and social media team have in-depth knowledge and experience in content creation and promotion. We will not only create content that will attract your audience, but also share it so the message is more likely to reach them.
- Use the right channels
There’s no point in creating and posting great content if your target audience is not on the platform. For instance, if your customers utilise LinkedIn the most, then this is where you should be focusing your energy. On the other hand, if Facebook has more of your demographic, then that’s where you should be posting content. Your social media specialist will be able to advise you in more detail.
Ideas for content marketing lead generation
Targeted Content Ideas
- Industry-specific reports – Provide in-depth analysis of trends and challenges in your industry.
- Customer case studies – Showcase your past client projects to build trust and credibility.
- Product/service demos – Create video or written tutorials demonstrating your offerings.
Downloadable Guides and Ebooks
- How-to guides – Offer practical advice on solving common problems and put your product or service forward as a solution.
- Checklists and templates – Provide valuable resources to streamline tasks.
- Industry reports and whitepapers – Share in-depth research and insights, especially if you operate in the medical or scientific fields.
- Ebooks – Create comprehensive guides on a specific topic.
Informative Blogs
- News and updates – Keep your audience informed about industry developments and current affairs.
- Tips and tricks – Share practical advice and insightful solutions.
- Client successes – Write about projects your business has worked on.
- Thought leadership pieces – Position your business as an expert in the field by providing factual and data-driven evidence in your blogs.
Forms and Persuasive CTAs
- Clear and concise forms – Keep the number of fields simple and to a minimum.
- Strong CTAs – Use action-oriented language that encourages conversions.
- Value proposition – Clearly communicate the benefits of customers providing their information.
- Incentives – Offer something in return for completing the form, such as a free download, resource or discount.
Landing Pages
- Dedicated purpose – Each landing page should have a single, clear goal.
- Compelling headline – Grab attention and clearly communicate the offer.
- Strong visuals – Use eye-catching high-quality images or videos.
- Clear benefits – Highlight the value proposition of your offer.
- Trust elements – Include testimonials, certifications, or accreditations.
Leave your lead gen to us
Generating leads is a key part of running any successful business. But it can be time-consuming to establish and implement lead generation tactics by yourself. And even so, you won’t know for sure that they’ll work.
At Cariad, our team of experts is well-equipped to generate leads for your business. And content marketing is just one of our proven strategies.
Get in touch to find out how we can achieve your lead generation goals.
